Helping brands uncover directional insight

Through the most efficient research

methodologies

Learn More

claire@untangledinsight.com

Helping brands uncover directional insight

Through the most efficient research

methodologies

Learn More

claire@untangledinsight.com

Common pain points we've eased for clients

Awareness

Who knows about your brand?

Attention

Who is paying attention to your ads?

Purchase intent

Who's thinking of buying / planning to buy and what can you do to move this along?

Audience

Who is it, how can you reach them, what do they want to know?

Perceptions and Sentiment

How is your brand thought of and what does it mean to people?

Testing

Is your app / product / packaging being developed in a way that will resonate?

What is the real view of your products' usability?

Measurement

Will / did this campaign / creative / ad work?

Attribution

Where did your audience see / engage with your ad?

Which option will work best?

A (non-exhaustive) snapshot of some of our insight solutions

Campaign Measurement

Brand Health or Tracking

Our campaign measurement studies, or brand uplifts, give a pre/post read (or test/control if you prefer) of brand metrics to show clearly; where a campaign has done well and where adjustments could be made for optimisation.

Whether TV, digital or other media, we can help you measure effectiveness and attribution. These studies often include creative assessment to show recall and perception.

Brand Health or Tracking

Understanding the health of your brand is essential. Our studies ensure you understand exactly how well your brand performs against a series of brand metrics versus your competitor set. Use our tried and tested template or have us customise a survey just for you.

We can also track this brand health over time and show which internal and external factors impact which metrics. Showing where to turn the dial for the best outcome.

Deep-dive

Creative / Concept Testing

Want to really focus in on your specific audience - where to reach them, what they're into, what motivates them, how they choose?

Or want to spotlight a specific industry or topic or category?

We can develop deep-dive solutions that get to the heart of it. These longer length surveys are dependent on our expert survey crafting to ensure engagement and interest and they work even better when paired with a layer of qualitative investigation.

Creative / Concept Testing

Test your creative, or concept, or packaging, or idea....before you launch it.

Our testing solutions ensure you have the most relevant feedback from the most relevant audiences. Ensuring invaluable insight to drive optimisation. We can also test the messaging you use and the most effective channels for promotion.

Lightning solutions

When you need insight yesterday, talk to us about our Lightning solutions.

From help with client pitches to checking in with audiences, we can provide primary and secondary insight within days.

From quant surveys to desk research to telephone depths. When you need it quick, we're here to help.

Online communities

We undertake all types of qualitative research, including the lesser known Online Community.

These longer term, secure online portals bring a snapshot of your specific audience into an inspiring and engaging space. Generating focused discussion around your topic of interest and sparking exceptional insight.

Understand

Need to investigate audiences, categories, topics or issues? We have a range of solutions to help develop a more thorough understanding.

Whether a deep dive investigative survey, a segmentation piece, a series of informal and engaging focus groups, or a secondary research study (or perhaps a combination of methodologies). We will help to get under the skin of the subject and articulate all you need to know.

Creating a usable insight deck that articulately and aesthetically brings the subject to life and ensures deep level understanding.

Define

Planning your strategy and need a little guidance, definition or validation? We offer a range of solutions that can help.

From audience definition that ensures you know exactly who to talk to, how to talk to them and where to connect with them. To quick polls to back up (or challenge) what you pretty much thought you knew already. Or customer journey planning, to define the stages your consumers go through before they become advocates - and understanding how to influence and fast track this journey.

Whatever's important to you right now, whatever challenge you're facing, we can help you unlock real insights to help you define your next steps.

Our end to end process

Where to start?

Know you need something, but finding it hard to articulate what exactly it is? We're happy to help to hone the brief and define objectives before the research process even begins. Understanding the problem is the only way we can solve it.

Set Up

We work collaboratively and start with an in-depth kick off session that aligns expectations and deliverables.

First step is collection design; a well structured and user friendly questionnaire or informal and iterative discussion guide - crafted to elicit the most thorough response.

Programming ensures that this is delivered effectively.

Fieldwork and Recruitment

Together with our trusted sample partners, we ensure we talk to only the most relevant audience.

We look after all aspects of fieldwork including quota management, moderation and data checking.

Data and Analysis

Our data goes through multiple rigorous checking procedures to ensure quality and consistency, and quant projects are analysed with statistical significance.

Results and findings are then interrogated to bring the story to life and deliver the most insightful output.

Frequently Asked Questions

Please reach us at claire@untangledinsight.com if you cannot find an answer to your question.

Do you offer research or insight?

We undertake research to get to the insight.

Nobody wants research. It's the means to an end. What brands and clients want and need is the insight. To make it really useful, they need strategic and directional insight, which is exactly what we offer.

Whether the research we use to get there is qual or quant led, our output (the bit you're really looking for), tells the story of the findings, shows what it means to your brand or business and illustrates what you should do on the back of it.

What's the difference between Qual and Quant?

We specialise in both areas:

Qualitative research is exploratory and focuses on understanding the underlying reasons, opinions, and motivations of people. It brings depth and context and is usually discussion led - in groups, communities or one to one.

Quantitative research is numerical and focuses on gathering and analysing statistical data. It uses robust and reliable sample sizes and tends to be in the form of customised or templated online surveys.

Combine the two for the real insight magic!

What questions or objectives can you answer?

The list is endless. Give us a call or drop us an email about your question or objective and we'll show how we can answer them. Our solutions are customised to your needs.

A snapshot of questions we can help with:

Who is my target audience?
What does my audience think of my brand?
How well will my media campaign work?
Which creative should I use?
How do customers decide who to buy from?
How healthy is my brand and how might it change over the year?
What do customers want from an app in my industry?
Will this idea work?
What's going on in my category?

What type of audiences and segments can you reach?

Our primary focus is consumer audiences - whatever that may look like and wherever they may be. We offer local, regional or global solutions.

All research starts with the sample - talking to exactly the right people. Get this right and everything else should fall into place.

We can work with your highly specific audience segments or even help you to build and define these.

Want to talk to kids aged 7-9 who enjoy sports? No problem.

Want to talk to business people in Canada? No problem.

Where do you undertake research ?

From global studies to individual regions.

Our studies can be highly localised or we can reach the far corners of the globe - our solutions are based on your need.

How long does research take?

As you might imagine, this varies a great deal, depending on the project.

We have a range of quick turnaround options which we call our Lightening' solutions. These are designed to provide quick and efficient results and can be turned around within days.

To give an idea of other project types, a brand health investigation, undertaken end to end, is likely to take around 6 weeks.

How much does it cost?

Again, this is hugely variable but we always strive to work within your budget to find a solution. To get a rough idea, just get in touch for a no obligation quote or ballpark and we'll get back to you straight away.

Helping brands uncover directional insight

Helping brands uncover directional insight

Untangling data for clarity of insight

Strategic and directional insight solutions

Common pain points we've eased for clients